I help build stronger consumer brands
ABOUT
I am a marketing strategist and team leader with 13+ years of experience in driving brand growth, optimizing media, and leading high-performing international teams.
I have successfully managed €10M+ campaigns, optimized brand portfolios, and driven business results across 18 European markets. My expertise spans brand strategy, omnichannel communication, process design, and P&L, always balancing creative storytelling with data-driven decision-making.
I thrive in dynamic, fast-scaling environments, where I build scalable marketing processes, develop top talent, and create brand experiences that connect with consumers.
Martin Minařík
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CONSULTING
I offer marketing consulting & workshops to help businesses scale their impact. I help design processes and set marketing goals and I act as interim manager.
While my background is primarily in corporate leadership, I apply the same proven strategies to help businesses of all sizes.
I have been always drawn to marketing as it beautifully connects creativity and analytics. Over the years of my work, I have distilled the most useful frameworks in three steps – analysis, roadmap, tactics – A.R.T.
Analysis
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Brand & category diagnosis.
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Identifying growth opportunities & consumer insights.
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Evaluating category entry points & brand distinctive assets.
Roadmap
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Setting business goal.
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Defining persona & proposition based on consumer pain.
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Selecting benefits, bringing emotions with storytelling & finding elements of virality.
Tactics
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Defining marketing goals and budgets.
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Planning media, selecting touchpoints and KPIs.
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Creating assets & content.
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Communication optimization and learnings.
You can get my framework to guide your own marketing strategy preparation below.
Curious how I can help?
References & Highlights
