Over the past 13 years in marketing, I’ve had the opportunity to work on brand strategy, media optimization, and team leadership accross 18 European markets. From managing €10M+ campaigns to refining brand positioning and P&L strategies, I’ve learned that structured marketing planning can make a real difference.

That’s why I put together the A.R.T. Framework — a practical guide designed to help small and medium-sized businesses structure their marketing efforts, optimize their media spend, and build strong brands. It’s based on recognized marketing theory and on own my consumer brands experience, balancing creative storytelling with data-driven decision-making in a way that works even with limited budgets.
 
The framework is split into 3 steps - Analysis, Roadmap, Tactics — and it will take you towards a stronger brand and better business results.

If you’re looking for a structured approach to marketing that supports business growth, you will find this summary helpful.